Web Design Articles
Performance budgets, layouts that hold up on a mid-range phone, and the design decisions that decide load time.
Web Design
How Page Speed Actually Affects Conversion Rate (With the Math)
Everyone quotes "every 100 ms costs 1% of sales". Here is where that number comes from, when it holds, when it does not, and how to work out what speed is worth on your own site.
Web Design
INP Explained: Why Your Site Feels Slow Even When It Loads Fast
Interaction to Next Paint is the Core Web Vital most sites fail and fewest people understand. Here is what it measures, why JavaScript-heavy sites fail it, how to find the culprits, and the fixes in the order they pay off.
Web Design
Fixed Price vs Hourly for Web Projects: Which One Actually Protects You?
Hourly feels transparent and fixed price feels safe. Both feelings are wrong often enough to matter. Here is how each model shifts risk, where each one goes wrong, and the five clauses that make a fixed-price quote worth signing.
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