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A redesign is the most common way a business quietly loses half its organic traffic. Here is the pre-launch audit, the redirect map, the technical parity checklist and the post-launch monitoring that stop it happening.
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There are hundreds of schema.org types and most of them will do nothing for a service business. Six of them help search engines and AI answer engines understand who you are, what you sell and what you know. Here is each one, what it does, and the mistakes that get it ignored.
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