Brand Identity & UI/UX Design That Survives Contact with a Browser
Logos, identity systems and product interfaces designed by people who also have to build them — so the palette clears WCAG contrast, the type stack loads without blocking render, and every asset ships at a size that costs you nothing in speed.
Pretty is the floor, not the goal
A lot of brand work is judged on a mood board and dies in production. The four-weight display font that looks beautiful in Figma adds 300 KB and a flash of unstyled text. The pale grey body copy fails contrast for a third of your visitors. The logo arrives as a 4 MB PNG and becomes the heaviest thing on the page. None of that is visible in the pitch deck, and all of it is visible to Google and to anyone on a mid-range phone.
We design with the build in the room. Palettes are checked at 4.5:1 before they are approved. Type is chosen with load cost as a constraint — one variable font, subsetted, swapped in without reflow. Logos are delivered as SVG with raster fallbacks at every size. Interfaces are prototyped against the same performance budget the developers will be held to, so what you sign off is what ships.
The strategic part does not get shortcut for it. Every identity project starts with positioning — who you are for, what you are against, what you should own — and ends with guidelines specific enough that the next designer, or your own team, can extend the system without asking us. For product work we run the UI/UX phase inside the web or app build, so nothing is designed twice.
What we design
Brand Strategy & Positioning
Who you serve, what you stand against and what you should own — written down before anything is drawn, so every visual decision has a reason.
Logo & Identity System
Primary and secondary marks, mono and reversed versions, colour, type and imagery rules — delivered as SVG plus every raster size you will ever need.
UI/UX Design for Web & Apps
Wireframes, high-fidelity screens and clickable prototypes in Figma, designed against a performance budget and tested on a throttled phone before approval.
Design Systems & Component Libraries
Tokens, components and variants that map one-to-one onto code, so the site or app stays consistent long after launch.
Marketing & Brand Collateral
Business cards, decks, social templates, packaging and campaign assets — all on-brand and delivered in the formats the channel actually needs.
Interface Audits & Redesign
Usability, accessibility and conversion review of an existing product, with the redesign scoped to the screens that are actually losing users.
What you receive
- Positioning statement, tone of voice and messaging pillars
- Logo suite — primary, secondary, mark, mono — in SVG, PDF and PNG at every size
- Colour palette with verified contrast pairings, exported as CSS variables
- Type system with a documented loading strategy
- Brand guidelines your team can actually apply
- Figma files with components, variants and a clickable prototype
- Social, print and pitch templates where in scope
From positioning to files that work
Two to three weeks for a logo suite; four to eight for a full identity or product design system.
Discovery & positioning
Your market, your competitors and your customers — and a written position before a pixel is placed.
Directions
Two or three visual routes with type, colour and imagery, each checked for contrast and load cost.
Refinement
Unlimited rounds on the chosen route at the identity stage, until it is right rather than merely approved.
System build
Components, variants, guidelines and exports — everything a developer or a printer needs.
Handover
Source files, guidelines and a recorded walkthrough. Your brand, your files, forever.
Is this the right service for you?
We would rather tell you now than three weeks in.
A good fit if…
- You are launching, repositioning, or have outgrown a logo made in 2016
- You want brand and website designed by one team so nothing is lost between them
- You have been handed "brand guidelines" before that nobody could implement
- Accessibility and performance matter to your customers or your compliance team
Probably not, if…
- You need a logo in 24 hours for under $100 — a marketplace will serve you better
- You already have a strong identity and only need production design — ask us about collateral alone
- You want a trend-driven look you plan to replace next year
From $209, fixed once scope is signed
Basic Logo $209–$379 · Pro Logo Suite $549–$1,019 · Brand Identity Pack $1,269–$2,379 · full brand systems up to $10,250. Web and app UI/UX is priced within the build it belongs to.
Questions we are asked most
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the system around it: colour, type, imagery, tone of voice, layout rules and the guidelines that make them consistent across a website, a proposal, a van and an Instagram post. Most businesses that think they need a new logo actually need the system — the logo is the cheapest part. Our article A Logo Is Not a Brand goes deeper.
How many logo concepts do we get?
Two initial concepts on the Basic Logo package, five on the Pro Logo Suite, and as many directions as the positioning justifies on a full identity. After you choose a direction, refinement rounds are unlimited at the identity stage — we would rather iterate than have you settle.
Which files will we receive?
Everything, in every format you will realistically need: SVG and PDF vectors, PNG at multiple sizes with transparent backgrounds, mono and reversed versions, favicon and app icons, and the source files (Figma or Adobe). Colour values come as HEX, RGB, CMYK and CSS variables.
Do you design websites and apps as well as brands?
Yes — UI/UX for web and mobile is half of what the design team does, and it is usually run inside the web development or app project so design and build share one performance budget.
Will the design be accessible?
By default. Colour pairings are verified at WCAG 2.2 AA contrast (4.5:1 for text), type sizes and line lengths are chosen for readability, and interactive states are designed for keyboard and screen-reader users. It is cheaper to get right in design than to retrofit in code.
How long does a brand identity project take?
A logo suite is typically two to three weeks. A full identity with guidelines and collateral runs four to eight weeks, mostly governed by how quickly decisions come back from your side. We schedule the review points at kickoff so nobody is waiting on anyone.
Related services
Start with positioning, not Pinterest
Tell us who you sell to and who you are up against. You get a written direction and a fixed price within 48 hours.