Website Audits & Consulting That End in a Ranked Plan, Not a Report
Performance, search and conversion audits on the site you have — measured in field data, traced to causes, and handed back as a prioritised list with the expected gain and the price of each fix. Implement it with us, or with anyone.
Numbers, not adjectives
Most website audits are a PDF of screenshots from a tool, a traffic-light table, and a recommendation to hire the company that wrote it. They are long, generic, and rarely tell you the one thing you need: what to fix first, what it will cost, and what you will get for it.
Ours start from your own data. Real-user Core Web Vitals from the Chrome UX Report by page group, index coverage and crawl behaviour from Search Console, drop-off points from your analytics or from a funnel we instrument for you. Every finding is reproduced — on a throttled phone, in a crawler, in a session recording — and traced to a cause rather than a symptom.
What you get back is short. A ranked list: the issue, the evidence, the expected gain, the estimated cost. You can hand it to your own developers, put it out to tender, or ask us to implement it. Because the audit is fixed-price and separate from any build, the recommendations are not shaped by what we would like to sell you next.
What we audit
Core Web Vitals & Performance Audit
Field data by page group, failures reproduced and traced to causes, with the expected gain of each fix. Feeds directly into speed optimization.
Technical SEO & Index Coverage Audit
Crawlability, indexation, canonicals, redirects, duplicate content, structured data and rendering — from Search Console and a full crawl, not a plugin score.
Conversion & Funnel Audit
Where visitors leave and why: form friction, unclear offers, speed at the decision point, trust gaps — with session evidence and a test plan.
Analytics & Tracking Audit
Is GA4 measuring what matters, are conversions firing once, is attribution believable? Fixed configuration, not just findings.
Pre-Redesign & Migration Audit
What currently ranks, converts and earns links — documented before a rebuild so the new site does not quietly lose it.
Website Care Plans
Monthly updates, backups, security scanning, speed monitoring and a block of hours for changes — for sites that need to stay fast after launch.
What you receive
- A ranked findings list: issue, evidence, expected gain, cost to fix
- A field-data baseline (CrUX, Search Console, analytics) you can re-measure against
- Reproduction notes so any developer can confirm each finding
- A 90-day roadmap grouped into quick wins, structural fixes and strategic work
- A recorded walkthrough of the findings with your team
- Optional: an implementation quote, and a re-audit after the work
Clarity in four steps
Most audits are delivered within ten working days of access being granted.
Access & baseline
Search Console, analytics and CrUX data pulled and snapshotted, so progress can be measured later.
Investigate
Each issue reproduced, traced to its cause, and ranked by expected gain against cost.
Report & walkthrough
A short document and a recorded call — questions answered, priorities agreed.
Roadmap or implement
Your team, another vendor, or us. The list is yours either way.
Is this the right service for you?
We would rather tell you now than three weeks in.
A good fit if…
- Something is wrong — traffic, speed or conversions — and you want to know what before you spend
- You are about to commission a redesign and want to protect what already works
- You need an independent second opinion on an agency's proposal or work
- Your developers want a specific, prioritised list rather than "make it faster"
Probably not, if…
- You already know the site needs rebuilding — go straight to web development and put the budget there
- You want a free audit that is really a sales call — our free 48-hour check is deliberately brief; the full audit is paid so that it can be honest
- You need a security penetration test or a legal compliance review — that is a different specialist
Fixed price, quoted after a free audit
Audits are fixed-price by scope — performance, SEO, conversion, or all three — and quoted after a free 15-minute call. Care plans are monthly with no minimum term.
Questions we are asked most
What does a website audit include?
It depends on the scope you choose. A performance audit covers Core Web Vitals field data, lab reproduction and root causes. A technical SEO audit covers crawl, index, canonical, redirect, duplicate-content, structured-data and rendering issues. A conversion audit covers funnel drop-off, form friction, speed at decision points and trust signals. All three come back as one ranked list with evidence, expected gain and cost per item.
How is this different from a free SEO audit tool?
Tools list symptoms — "images not optimised", "missing meta description" — for every page, weighted arbitrarily. We start from your real-user and Search Console data, reproduce each problem, trace it to its cause, and tell you what fixing it is worth. A tool cannot tell you that one template accounts for 80% of your failing URLs, or that the biggest conversion leak is a form that resets on mobile.
Do I have to hire you to implement the fixes?
No. The audit is priced and delivered on its own, and the findings are written so that your developers or another agency can act on them. About half of our audit clients implement elsewhere; the other half ask us to quote, and the quote is a fixed price against the list you already have.
How long does an audit take?
Most are delivered within ten working days of receiving access to Search Console, analytics and the site. Larger sites or all-three-scope audits can take three weeks. You get a recorded walkthrough with the report.
What is a website care plan?
A monthly service for sites that need to stay fast and secure after launch: platform and plugin updates, daily backups, security scanning, uptime and Core Web Vitals monitoring, a monthly report, and a block of hours for small changes. No minimum term.
Can you audit a site before we redesign it?
Yes, and you should. A pre-redesign audit documents what currently ranks, converts and earns links, so the new site can be built to keep it — including a complete URL inventory for the redirect map. It is the cheapest insurance a redesign can buy; see how to redesign without losing rankings.
Related services
Get the list, then decide
Tell us what is worrying you — speed, search, conversion or all three. We scope the audit and quote a fixed price within 48 hours.